MORE TIME WITH BABY, LESS TIME RESEARCHING PRODUCTS.

The curated kits all first-year parents need, from 0-12 months. No more late-night Amazon rabbit holes. More time making your baby laugh.

How It Works

Every UpBring kit comes with the essential products for each milestone. We provide several brands and types of products so you and your baby have options on hand, because every baby is unique. Order kits as you need them or get our "Worry-Free First Year" and we'll deliver the RIGHT products at the RIGHT time.

ORDER KITS

DELIVERED AT EACH MILESTONE

KNOW WHAT WORKS

worry-free first year

Focus on your new family and spend less time deciding which teethers / spoons / straw cups are best. Our “Worry-Free First Year” guides you through all 12 months with 6 kits filled with product options to match your baby’s needs at every stage of their development.

Shop by age instead

"We LOVED the 3-6month kit. UpBring made it easy to find the right products for our daughter's next phase of teething and eating solids."

- Mark G, Portland

SHOP BY AGE

Order kits by milestone as you need them.

SHOP BY NEED

In addition to milestone kits, we offer kits focused on specific needs.

OUR STORY

Upbring was born from my experience with my first child, Quinn. Babies are such a joy, but shopping for stuff to take care of them? Not so much. What we think our babies will love and what they end up loving are two different things.

No matter how much research you throw into it and endless rabbit holes you scurry down - what works for your registry might fail once it’s tested “in the field.” Which means you’ll annoyingly try a ton of differnt products before finidng the VIPs - pacifiers, bottels, formula, lotions, diapers, swaddles... a tumbler for wine that’s classy yet deceiving so neighbors don’t judge you - the list goes on!

I started UpBring to help parents navigate the sea of baby products so we can all spend time with the people that matter, not panic buy at 4am.

FOLLOW ALONG

@upbringsimple